It shows fresh, new modern ideas from design today! I love looking at at the wonderful designs that people have managed to come up with combating everyday problems. An example that is from the website is shown to the right. Parents often have trouble taking their babies cots everywhere, so end up buying two cots. One for the house and one to travel. This design combines the two very simply in a bizar way! A portable crib- combining a pushchair with a crib, I think it is a money saving practical idea!!!