I found this campaign in a book called "Advertising Next" and thought it was a perfect way to catch peoples attention. Keyrings attached to keys were left in 125 busy pubic places for example on countertops and booths, on bars or at cash points. The keyring that is featured in the picture that reads "if found, please do not return ."- " My Next Generation Nissan Altima has Intelligent Key with Push Button Ignition, and I no longer needs these"- this reference advertises the new form of technology that allows the owner of the new Altima to unlock and drive the car without using the key. A very interesting and eye catching way to promote the new car and its features!
I have just finished my degree at Leeds University studying Graphic Design and communication. I obtained a BA honours degree -classification 2:1. I am currently seeking employment in the design industry!