Cool Brands is a book which looks at the development of well known brands around the world, how the brand was created and what is thought of the brand now. The product is featured on one side of the left hand side of the page along with a strap line which includes a descriptive sentence. I have posted a few of the pages. The copy is so simple yet so effective. Just what you need when creating a brand that needs to be remembered. 
I found this book while looking in the Satchi and Satchi gallery (which I will write about and comment on at a later post!!) I found the book in the gift shop there. Possibly the best part of all meuseums! The book really caught my attension, not at first glance but after flicking throught it, i realised it wasnt like any other ordinary book. The book purposley has no text or copy written in it as the books aim is for you to come to your own conclusions about the art and design in the book. Take what you want from the pictures, think about them and what they might represent, making you look more closely at the book and studying the art or designs harder than if there was a piece of text there telling you what it was about. Its more intresting to come to your own conclusions and have your own opinions on things as in art and design if you can justify it it isnt wrong and everyone is enitiled to their own opinions.
This week I have been doing some work experience at Jemma Kidd. Jemma Kidd designs make up. They do all there own designs and advertsing, I helped in the design office and photography studio. They have recently rebranded all their products to make them more premieum as they moved their products from Boots to Space NK, the transition was huge has the prices of their products jumped by a huge margin so the designs of the products have to reflect this. They looked at existing brands such as Mac, Ysl and Benifit to gain inspiration at what there designs should look like and to have a look what was already on the premieum market. I think they have done this transition extremely well and the products look high range and expensive. The website is also very upbeat and modern, lots of videos which play on the site, interacting with the consumer. Bright colours contrast with black to grab your attension. There are also lots of buttons to click on, to explore and take you around the site giving you more information. One of the flaws that I found with this internet site is that you cant buy products online which you can do with all the other premieum brands of make up. I have posted some of the products and designs that Jemma Kidd has come up with and a link to there website. Jemma Kidd I personally think is one of the most up and coming modern cosmetic companies and promises to be making a huge impression and I think in a couple of years will be an extremly established well known brand.
As I was looking into Mccan Ericson I decided to look up some of the work they have produced and their most sucessfull campaigns. I then came across one that alot of my friends had seen and it had caught there attension and had previously heard them talk about it and realised what it was all about. A cutting edge campaign to deal with a very relative problem in todays society. The campaign is called computer.tan a link to this is shown below:
I brought a book today, the book that is featured to the left "Advertising Next". I am really intrested in creative advertising and this book features 150 of the best campaigns that are modern and relate to todays up and coming society. I have chosen one campaign to talk about from the book that I think reflects the 21st century of advertising. An advert that until this age of advertising could possible be frowned upon. This advert also tickles my humour and I found it quite funny. The images to go with this campaign I have scanned from the book. The campaign was to gain publicity leading up the premiere of "Parco Pl" on the American network Court TV. The tv show is about adultory, cheating and gossip as most sitcoms are. It was about a girl called Emily who found out that her husband was cheating on her. She started a blog, posting pictures of what she had done to her husbands car, a billboard she had paid to be created and even posters with his picture on entitled "lost dog"- personally i thought this was quite funny and a warning to all those cheating men, a glance at the worst nightmare sernario! As quoted in the book "every cheating mans worst nightmare". Within a few days the blog had loads of hits and emilys story was publicised promoting this new tv show. The campaign was covered by over 200 news sources. An excellent warning to those cheating guys and also a brillient PR stunt!
