I loved the idea of this campaign sport and electronic culture to combining. Sony Ericsson combined sport and music for its "night tennis" event. I thought this was really cool and different and the pictures show how amazing the night was. There was a pitch black tennis court only lit by UV lights and eight players wearing neon clothes that show up in the dark. There was a UV neon tennis ball and music like Groove Armarda playing in the background. There were a number of tennis games with amazing light shows and music and projected onto a screen to everyone can see. In the middle of games a fashion show took place with the latest styles and products, after the matches the tennis court got transformed into a dance floor. This "Tennis Night" happened during the Sony Ericsson Championships in Madrid and the Sony Ericsson Open in Miami. I think this is an awsome idea to promote awareness and a really cool idea for a night, I personally would have loved to have gone!!
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